Measuring AI visibility
How to count whether AI assistants name you, why one answer proves nothing, and what the numbers can and cannot honestly tell you.
Why one AI answer proves nothing
Ask an assistant the same question 100 times and there is under a 1 in 100 chance of getting the same list of brands back. Here is what that does to AI visibility measurement, and which numbers survive it.
Read guideUpdated 17 August 2026Mentions and citations are not the same thing
Being named in an answer and being used as a source are different events with different causes. In our own run, 77 companies were named and 204 domains were cited, and almost nobody managed both.
Read guideUpdated 17 August 2026