Guides
Most writing about AI visibility is a list of tactics with no indication of which ones have evidence behind them. These guides put the grade before the claim, and say plainly where the evidence is weak, absent, or points the other way.
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Each topic gathers every guide on one subject, so you can read the whole picture rather than one page of it.
Measuring AI visibility
How to count whether AI assistants name you, why one answer proves nothing, and what the numbers can and cannot honestly tell you.
Read the topic · 2 guidesGetting cited in AI answers
How each assistant picks which businesses to name, which interventions the evidence actually supports, and which are sold on nothing.
Read the topic · 6 guidesChoosing an AEO agency
How to evaluate a provider, what a fair benchmark looks like, and what results the published evidence will and will not support.
Read the topic · 2 guidesThe AI customer journey
How buying journeys are collapsing into AI conversations, and what that changes about what you can measure.
Read the topic · 1 guideEvery guide
- Getting cited in AI answers
Why the five AI assistants disagree about who to recommend
We measured every source five assistants used to answer the same questions. Not one domain was cited by all five, and 89% were cited by only one. Our own original data on why a single AI visibility number is misleading.
Read guideUpdated 17 August 2026 - Getting cited in AI answers
The source ecosystem: how AI actually decides who to name
When we asked five assistants who to hire in our own category, 59 of 108 citations were other people's roundup lists. Five of the twelve most-named companies sat on one directory. Being named is mostly about other people's pages.
Read guideUpdated 17 August 2026 - Getting cited in AI answers
What actually works in AI visibility, graded by evidence
Twenty interventions sold as AI visibility work, each rated by how strong the evidence behind it actually is. Three are gates you must pass. One has a rigorous causal study behind it, and that study found nothing.
Read guideUpdated 17 August 2026 - Measuring AI visibility
Why one AI answer proves nothing
Ask an assistant the same question 100 times and there is under a 1 in 100 chance of getting the same list of brands back. Here is what that does to AI visibility measurement, and which numbers survive it.
Read guideUpdated 17 August 2026 - Measuring AI visibility
Mentions and citations are not the same thing
Being named in an answer and being used as a source are different events with different causes. In our own run, 77 companies were named and 204 domains were cited, and almost nobody managed both.
Read guideUpdated 17 August 2026 - Getting cited in AI answers
How AI assistants pick which businesses to name
ChatGPT, Perplexity, Google's AI answers and Copilot use four different pipelines to decide who gets recommended. An intervention that works on one can do nothing on another, which is why they have to be measured separately.
Read guideUpdated 17 August 2026 - Getting cited in AI answers
What to fix first for AI search
A running order based on what the evidence supports rather than what is easiest to sell. Three gates before anything else, then off-site work, then your own pages — which come later than almost every agency will tell you.
Read guideUpdated 17 August 2026 - Choosing an AEO agency
How to choose an AEO agency in the UK
What the published UK prices actually are, the strongest case against this whole category, the three places that case fails, and the questions that separate real work from vocabulary.
Read guideUpdated 17 August 2026 - Choosing an AEO agency
What are AEO and GEO, and is either one real?
Answer engine optimisation, generative engine optimisation, AI SEO. Three names for largely the same work, one of which Google says is just SEO. What the terms mean, where the discipline genuinely differs, and where it does not.
Read guideUpdated 17 August 2026 - Getting cited in AI answers
Does llms.txt do anything?
Over 844,000 sites have adopted llms.txt. No major AI provider has committed to reading it in production retrieval, and the largest correlation study found no relationship with citations. Here is what it is actually for.
Read guideUpdated 17 August 2026 - The AI customer journey
The AI customer journey, and why it does not end at the answer
54% of UK adults now use AI tools and 24% have tried a new local business because an assistant recommended it. But only 2% buy without checking first. AI is a shortlisting layer, not a closing channel.
Read guideUpdated 17 August 2026